Bleach is a popular ingredient used to lighten hair, but it's not the only option. Here, three celebrity colorists explain how to lighten hair without bleach.

To recreate her warm caramel honey brown hair color, he says to ask for “a warm, rich honey brown with golden caramel highlights throughout. The highlights should be concentrated around the face ...

Yet 48 per cent of the UK population has brown hair and needs a product that will transform their colour without the use of bleach. This range addresses that gap, it's for those who want all of the ...