The only thing it really takes to bleach your hair is commitment. Well, that and a good colorist. “Almost anybody can go platinum,” says Elisabeth Lovell, co-founder and stylist at Whiteroom ...

Platinum blonde hair is a study in extremes ... for all the details on exactly what to expect with bleached hair. Everything you need to know about the daily routine and maintenance to tips ...

Bleaching your hair requires patience and careful adherence, but if you're ready to take the platinum plunge, we're here to help you get that perfect bleached blonde finish—without the rookie ...

What should you know before deciding to bleach or color-treat your hair? If you're in the process of deciding whether to take the leap, you first need to "ensure that your hair is in good ...