Lady Gaga’s black hair era is over just as quickly as it started. The multi-hyphenate has built a reputation as a style and beauty chameleon over the years: She’s as comfortable stepping out ...

Milkshake Icy Blond Shampoo is a black-pigmented shampoo that neutralizes yellow and brassy tones to give blonde hair a ...

This shampoo is made with black pigment, so it has a deep, dark hue — but it’s actually key for perfect light blonde and platinum hair. This black pigment may enhance and prolong icy, ashy ...

As for what classifies as “platinum hair color,” Chase Kusero, cofounder of IGK Hair Care, says the shade is “the lightest shade of blonde.” Think: Daenerys Targaryen from Game of Thrones.