At the five-day trade show, Kris Kringle impersonators attended workshops on makeup and marketing, beard care and Santa ethics. More than 550 Santas answered a survey about playing the jolly old elf.

The demand for Father Christmas is so high that after 32 years in business, they now have a trio of Santa Clauses on their roster ― all with real white beards that will survive any mischievous ...

Bill Martin is shaving off his beard on December 26. He will also have to fold his fluffy red suit and put his pointy red hat away. He won't be Santa Claus anymore, not until next Christmas.