News

Four years, one lawsuit and relentless pestering after a headline-grabbing study slammed their iconic Baby Einstein videos as harmful, Bill Clark and Julie Aigner-Clark have forced the University ...
Kids2, Hello Einstein Studios and Moonbug premiere a STEAM-focused ocean adventure series with beloved characters and new line of toys and baby gear Kids2, Hello Einstein Studios and Moonbug ...
Magi Cunningham always found “Baby Einstein” videos to be a wonderful respite for her two boys and herself. She remembers a day when her older son, then a baby, was crying for no apparent reason.
Baby Einstein's productions emphasize "real-world" images over computer graphics or animation to more accurately reflect the world that babies see. The company generated $100,000 in its first year ...
In 2007, George W. Bush praised Baby Einstein in his State of the Union address. The little educational-video company, started by a stay-at-home mom in 1996, had grown to become a multimillion ...
Baby Einstein recently launched a collection of books and toys with Disney Publishing Worldwide and toy maker Hasbro Inc. Disney, which publishes 275 children’s magazines and 120 million ...
A study of almost 100 boys and girls aged between one and two found that regularly watching a DVD from the Baby Einstein range did nothing to boost their vocabulary.
What went largely unnoticed was a long-running legal fight between Baby Einstein’s founders and the UW, which was settled this month with the UW handing over $175,000 and the raw data supporting ...
Recent studies suggest that popular "educational" baby videos such as Baby Einstein are ineffective teaching tools. Amy Tiemann explores the reasons why the marketing messages used to sell these ...
When Disney this week offered a full refund on its Baby Einstein DVDs, campaigners celebrated what they saw as a climbdown – … ...