Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts ...

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driving better alignment between marketing and sales Examine the B2B customer journey from multiple perspectives Enlist Kellogg Executive Education's Comprehensive Campaign Template to help drive ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...