There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads ... this color captures the essence ...

Showcasing an ash blonde hair color ... soft, smoky blonde or something closer to platinum, the grayish tones will flatter every skin tone and hair type, offering a polished yet laid-back look ...

There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads ... essence of the Scandinavian sun. Think cool, ash-toned platinum with a touch of softness.