SEE MORE The helmets that will be worn for home games by the Seattle Kraken feature Amazon’s smile logo. (Climate Pledge ... home at Climate Pledge Arena, white helmets will feature decals ...

From the representation of its namesake river to the subtle smile that now graces millions of packages, Amazon's logo journey reflects its transformation from a plucky online bookstore to a global ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

But these logos do more than that. Here's what that label actually says. A logo is a part of a company's mythos. Shape, size, color, typeface, white ... the Amazon logo beside the beaming smile ...

The app icon, which depicted a smile ... logo was supposed to resemble a piece of packing tape however the moustache-shaped square, sitting above the smiley face, was repeatedly linked to Hitler ...

One was seen during a preseason game: the down-and-distance marker incorporated Amazon’s smile logo. Amazon said it was trying out new options during the preseason, and fans will see a new look ...

When Amazon CEO Jeff Bezos saw the company's potential new smile logo in 1999, he knew that was the one. He was beaming, expressing how much he loved it: "This is it," he said, according to a Fast ...