Amazon is testing a new Prime Video feature that recommends groups of content using AI rather than traditional algorithms. If you’re part of the test, you’ll see new “AI Topics” tailored ...

Amazon Prime Video is adding AI Topics for personalized content recommendations. The AI model was built using LLMs and Amazon Bedrock, and organizes recommendations into specific topics based on ...

The use of AI in media isn't a foreign topic for Amazon Prime Video, which has already faced backlash for employing AI-generated TV show recaps. This trend demonstrates an industry-wide tension as ...

The AI Assistant from Chinese firm DeepSeek surpassed competitor ChatGPT on Monday to take the top spot among the free apps ...

Amazon's Prime Video has shifted its strategic focus towards live sports and away from original television shows and movies, ...

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...