As Boyd explains, "While regular ‘baddie makeup’ is bold and glamorous, the softer look is ideal for those who want to embrace the aesthetic for everyday wear.” If you’re ready to have ...

Overall, it’s about experimenting and seeing how far you can change your look just using makeup. We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long.

This aesthetic involves cute matching sets, slip dresses, and dainty chains but lacks the makeup intensity of going full egirl. Instead, this look stays soft with small eyeliner wings, a good ...

They are using "The UK Baddie Aesthetic” a viral beauty trend consisting of a makeup look and killer outfits to help bridge this unnecessary gap for themselves. Taking cues from the classic "soft glam ...

Pair this flirty white bodysuit with a hot pink skirt for a fun look. You can easily dress it up or down with some sneaks or heels. If you want that baddie aesthetic while still keepin' the lewk ...

Though originally started as an album (heyyy, Charli XCX), then a fashion trend, brat has morphed into an entire aesthetic ... makeup bags, with grunge at its core. The brat summer beauty look ...

We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long. While there’s absolutely nothing wrong with natural, no-makeup makeup looks, I’m eyeing more dramatic ...