MarketCast, a global marketing research firm, has released its latest insights into the performance of U.S. insurance brand ...

If you've ever seen "Mad Men," you'll know that New York's Madison Avenue is the birthplace of modern advertising. That's where many of the most colorful and eye-catching brand mascots were ...

In order to stand out, today's brand mascots use sex appeal to stay engaging and memorable. A recent survey from marketing company Crestline found the sexiest brand mascots of all time.

Whether at sporting events or in advertising, mascots are loyal companions that evoke emotions and create a sense of identity. From Shuss, the first ...

It's one of the longest-lasting advertising and packaging mascots still in use today, and one of only a few ever attempted by ...

Designed in a manga style, Luce aims to engage young believers. Many mascots serve as the faces of motivational or advertising campaigns, and companies frequently use these characters to promote ...