These forgotten advertising mascots from the ’80s and ’90s once ruled TV screens, but now they’re collecting dust in the nostalgia vault. ©JAMIE DIAZ on Pexels ...

(MENAFN- Swissinfo) Whether at sporting events or in advertising, mascots are loyal companions that evoke emotions and create a sense of identity. From Shuss, the first Olympic mascot, to the ...

Sen. Joni Ernst (R-IA) introduced a bill to end "wasteful spending" on government ads, mascots, and related subjects. Ernst's Stop Wasteful Advertising by the Government, or SWAG, Act aims to stop ...

In order to stand out, today's brand mascots use sex appeal to stay engaging and memorable. A recent survey from marketing company Crestline found the sexiest brand mascots of all time.

Progressive's Character Lineup Delivers Strong Brand Recall: Progressive's long-standing mascot, Flo ... when it comes to having truly effective advertising for these brands," said Amy Fenton ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

MarketCast's latest findings highlight the power of well-crafted branding and storytelling in insurance advertising. By leveraging familiar mascots and reinforcing brand identity through strategic ...