AMC fans have sparked a debate online over a new feature the movie theater company launched on its app. Avid movie fans love AMC Theaters, not only for its commercials with Nicole Kidman, but also ...

The ad made its debut in 2021 and quickly became a cultural phenomenon. Photo: AMC Fans were just settling into their seats to watch Nicole Kidman’s new film “Babygirl” when a scandal erupted.

The ad expansion is a departure from the theater giant’s prior stance. In 2019, when top competitors Regal Cinemas and Cinemark Theatres inked similar deals with National CineMedia, AMC refused ...