How the ‘live, laugh, love’ font became totally inescapable - LET’S UNPACK THAT : It’s swirly, it’s swooshy, and it’s taking wedding season by storm. Katie Rosseinsky explores the rise ...

Hancock says that she first started to notice the style “creeping in around 2015-ish”, when “Pinterest was basically drowning in it”. And she has had first-hand experience of its popularity.