BYU is both winning and carb-loading thanks to Cougars star Richie Saunders and his family connection to a potato empire.

In the 1950s, Saunders' great-grandfather Francis Nephi Grigg (as well as his brother) co-founded frozen foods company ...

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Richie Saunders, Tot King. BYU’s leading scorer has signed a sponsorship agreement with Ore-Ida, the frozen food company his ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...

As BYU advances to the Sweet 16, Ore-Ida is going all in with a campaign that blends basketball history, family heritage, and ...

BYU star Richie Saunders has turned plenty of heads with his accomplishments on the court, but he's also garnered a ton of ...

How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...

Napoleon Dynamite served tater tots on a plate instead of stuffing them in his pocket — and threw his Sweet 16 vote behind ...

Some players thrive in a pressure cooker. Brigham Young’s Richie Saunders prefers the deep fryer. Saunders is a descendant of ...