The owner of the Super Mario grocery store in San Ramón, Costa Rica claimed victory over Nintendo on Jan. 28, telling his Facebook followers that an attempt by the massive video game developer to block his trademark was denied by the country’s Registro Nacional.

A local supermarket in Costa Rica manages to pull off a massive surprise victory in a legal battle with one of gaming's biggest names.

A local super market in Costa Rica has triumphed over Nintendo in court.

In a surprising turn of events, Nintendo has actually lost a legal battle against an opponent that is several magnitudes smaller than itself. As spotted by

A Costa Rican supermarket has claimed victory against Nintendo in a trademark battle over its name: Super Mario.

Nintendo sued a small store in San Ramon, Costa Rica, over its name, Super Mario, but lost the case, allowing the store to keep its name.

Nintendo lawyers might be renowned for their ruthlessness, but a small supermarket in Costa Rica has managed to overcome the gaming giant.

Nintendo has reportedly just lost a legal battle in which it tried to stop a tiny Costa Rican supermarket from using its trademarked name, Super Mario. A global heavyweight like Nintendo is no stranger to throwing its legal weight against anyone who infringes on its copyright – from misusing a character's likeness to copycat logos.