While rival media companies are unloading assets and cutting costs, Netflix Inc. continues to thrive.The owner of the world’s most popular paid streaming service on Thursday reported second-quarter results that exceeded investor expectations in every major metric,

Netflix stock slid on Friday, despite a better-than-expected quarterly earnings report. Sometimes, good isn’t good enough for investors.Shares in the Stranger Things streamer dropped 5.1% to $1,209.24.

But dig beneath the surface and you'll discover why neither Costco Wholesale nor Netflix are eager to become Wall Street's next stock-split stock. The simple reason Costco makes for a poor candidate to split its stock is that its management team doesn't feel it's necessary.