The Hot Wheels Transformers version of the original Optimus Prime toy has been repainted as the Autobot leader's dark die-cast Decepticon counterpart.

Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart Track and ...

Now Mattel is joining the fray, unveiling the first of several toys that would have been its SDCC exclusives: the Hot Wheels 'Star Wars' X-Wing Dagobah. By Borys Kit Senior Film Writer One of the ...

Before you can take a Tesla Cybertruck for a test drive, you'll be able to take two Hot Wheels versions for a spin. Three months after the highly-anticipated reveal of the all-electric ...

Mattel is unveiling an 'Avengers: Endgame'-themed Hot Wheels toy just in time for Comic-Con at Home. By Borys Kit Senior Film Writer Mattel is unveiling an Avengers: Endgame-themed Hot Wheels toy just ...

EL SEGUNDO, Calif. – Hot Wheels is ready to zoom into the new century. So what if it's 19 years after the dawn of the millennium? Mattel is finally ready to give America's best-selling toy a detail ...

Hasbro and Mattel have joined forces to create co-branded toys and games, the companies announced Monday. According to Mattel, the two global toy companies have entered into multi-year licensing ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) announced today the launch of Hot Wheels NFT Garage™ - Series 1 to bring Hot Wheels® fans a new way to add to their collection, in ...

BONNER SPRINGS, Kan. (KCTV/Gray News) - A nostalgia-packed theme park for adults and kids is coming to Kansas City. On Wednesday, Mattel and Epic Resort Destinations announced their plan to break ...

Velan Studios and Mattel unveiled Hot Wheels: Rift Rally, a new mixed-reality racing experience coming to your living room. You play the game by using a game controller or iPhone screen to control the ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) has promoted Roberto Stanichi to Executive Vice President, Hot Wheels & Head of Vehicles and Building Sets. It was announced by Lisa ...