Inside Levi’s CEO’s growth plan: "We should be at least a $10B company"
Since Michelle Gass took the helm as CEO of Levi Strauss & Co. in January 2024, the company has been on a mission to reach ...
Does Levi’s CEO wash her jeans often? Michelle Gass settles debate, says, ‘never put them in the dryer’
In an interview with Fortune, Michelle Gass, the president and CEO of Levi Strauss & Co., settled the debate by stating, ...
To turn Levi Strauss into a $10 billion business, CEO Michelle Gass is looking to women
Levi Strauss CEO Michelle Gass taps women shoppers for her strategy.
Beyoncé Puts Her Levi’s Back On for Chapter 2 of Their Collaboration
Levi Strauss & Co. and Beyoncé Knowles-Carter have turned to Chapter 2 — and have taken to the pool hall. The superstar and ...
Our editors love the stretch of these Levi's jeggings — and they're less than $30
I tried the Levi Strauss & Co women's jeans. They have a slimming, shaping effect thanks to a pull-on design that's a cross ...
How often should you wash your jeans? Levi’s CEO reveals
While some argue that jeans should be washed after every wear, others go months—or even years—without laundering them. Opinions on proper denim care remain divided, with factors like hygiene, ...
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
A shopper wandering down to the lower level is quickly surrounded by mannequins in t-shirts, mannequins in Chambray shirts, ...
Decoding the Levi’s jeans’ logo and symbols: Unveiling the secrets hidden on the iconic patch
The Two Horses logo was devised to showcase the toughness of the pants as two horses try to rip the jeans apart. Strauss also ...
How Nancy Green Is Scaling Beyond Yoga, Levi’s Bet on Athlesiure
It’s a trick Nancy Green is looking to perform for a second time at Beyond Yoga, the Levi Strauss & Co.-owned brand she ...
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Levi Strauss (LEVI) Stock Moves -1.58%: What You Should Know
Levi Strauss (LEVI) concluded the recent trading session at $17.49, signifying a -1.58% move from its prior day's close.
Denim Debate Settled? Levi’s CEO Reveals 'How Often One Really Should Wash Jeans', Internet Reacts
Levi Strauss & Co. CEO Michelle Gass weighed in on the denim washing debate, advising that jeans don’t need to be washed ...
This is how often you should wash your jeans according to Levi’s CEO
Levi Strauss CEO Charles Bergh has clarified that you can wash your Levi’s jeans but how you do and how often can be good for ...