John Lewis spark disappointment and tears as 2024 Christmas advert divides opinion - Some viewers have been left in tears while others have called it ‘the worst one yet’

Sainsbury's was quick off the mark with its advert, which features beloved Roald Dahl character the Big Friendly Giant (BFG). We see the BFG asking the supermarket to make his Christmas "a big more phizz-whizzing". Meanwhile, Lidl - like John Lewis - has gone for a classic tale designed to tug at the heartstrings.

Consumer Editor Natasha Wynarczyk was given a sneak preview of this year's much-anticipated commercial and says its a return to form after a previously divisive offering

The John Lewis Christmas advert has dropped for 2024, featuring a song from former Verve frontman Richard Ashcroft

John Lewis' 2024 Christmas advert has been released in full and it tells the story of a sibling bond, leaving fans emotional as they watched the heartwarming scenes.

John Lewis has finally unveiled its eagerly awaited Christmas advert for 2024, following the release of two teaser ads. Titled 'The Gifting Hour', the two-minute film centres on a woman's search for the perfect gift for her younger sister.

John Lewis will replace The Verve's performance on this year's festive offering with cover performances by aspiring musicians.

John Lewis has revealed details of its highly-anticipated Christmas advert, which features a woman on an emotional and frantic search for a last-minute gift for her sister

The Gifting Hour opens with heroine Sally running into the retailer’s Oxford Street flagship store, the first time a John Lewis store has appeared in its Christmas ad, 15 minute