Reality TV supercouple Heidi Montag and Spencer Pratt suffered a deep loss in the past week, as the home they shared was destroyed in the Pacific Palisades wildfire. And their response was something that only they might have dreamed up.

Spencer Pratt asked fans to buy and stream Heidi Montag's 2010 album, "Superficial," after the couple's Los Angeles home burned down. But will they make money?

A social media campaign pushed Montag’s 15-year-old album “Superficial” to the top of the iTunes charts over the weekend.