Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from advertising.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and

Owners of Roblox experiences must be at least 18 to show ads, and only public experiences are eligible, according to a page on its creator hub. Roblox says it only shows ads to players that are 13 and older.