Amazon Prime Video Now Comes With Double Ads!
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Prime Video currently has a heavier ad load than both Netflix and Disney+, though it’s still considerably lighter than regular TV. If there are any signs that Prime Video viewers are turning off due to excessive ads, you can bet that Amazon will respond accordingly.
Prime Video’s ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, which were revealed ...
Notably, Amazon never directly informed subscribers of the ad increase. Kelly Day, VP of Prime Video International, did tell the Financial Times late last year that Prime Video’s ad load was set to “ramp up a little bit more into 2025,” but nothing specific was announced.